Breast cancer awareness
Before the 20th century, breast cancer was feared and discussed in
hushed tones, as if it were shameful. As little could be safely done
with primitive surgical techniques, women tended to suffer silently
rather than seeking care. When surgery advanced, and long-term survival
rates improved, women began raising awareness
of the disease and the possibility of successful treatment. The
"Women's Field Army", run by the American Society for the Control of
Cancer (later the American Cancer Society)
during the 1930s and 1940s was one of the first organized campaigns. In
1952, the first peer-to-peer support group, called "Reach to Recovery",
began providing post-mastectomy, in-hospital visits from women who had
survived breast cancer.
The breast cancer movement of the 1980s and 1990s developed out of the larger feminist movements and women's health movement of the 20th century. This series of political and educational campaigns, partly inspired by the politically and socially effective AIDS
awareness campaigns, resulted in the widespread acceptance of second
opinions before surgery, less invasive surgical procedures, support
groups, and other advances in patient care.
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